05 Dec IBTM World 2017: innovation, trends and new technologies for corporate events
The Fira Gran Vía de Barcelona welcomed more than 15,000 professionals from the meetings, congress and corporate events sector on November 28, 29 and 30 in a new edition of the IBTM World, the most important event in the world about business tourism industry, also known as the MICE sector.
The baSEment Barcelona walked around the attractive pavilions of the different guest countries, hotel groups, DMCs and tourism agencies that set the global standard in the sector. This year was not the exception to learn new practices in meeting design and corporate events, in addition to the digital innovation area, which is increasingly positioned, simplifying the management and daily work of this intense area.
Attending the different conferences and networking spaces were the perfect moments to generate new contacts, to make known our event space and the multiple solutions we deliver. The formative talks occupied great interest for us, in order to know the trends that lie ahead. Taking advantage of each of the activities that IBTM World delivered this year left us very satisfied.
Challenge: innovate to surprise in events
We were in the conference “Three trends in events that will change the way we meet” by Bo Krüger, Danish expert in design meeting and group psychology. Krüger explained in a very agile way that gamification, co-creation and offline meetings will be the main triangle of the 2018 company events.
Gamification is a well-known technique, very efficient and it is becoming increasingly popular in corporate events. Playing and learning brings interaction and relaxation to the participants, using recreational activities to enrich and reinforce the work teams.
Co-creation reinforces creativity, responsiveness and, like gamification, teamwork.
The “offline” meetings call to disconnect from technology for a few moments and enjoy something as simple as a “Walk and talk”, noting that a simple conversation during a walk increases creativity by 60%.
In the baSEment Barcelona we are aware of these new trends and we offer these activities in our unique event space.
Barcelona and the trends for 2018
According to the latest report of American Express Meeting & Events, London, Barcelona and Berlin are positioned as the three best-priced destinations in Europe for corporate events. The criterion set by the Americans took into account the infrastructure, the tourist attractions, the hotel offer and the quality of innovation at the city level.
For trends in the choice of tourist destinations at the business level of 2018, the American Express study estimated that companies will seek security and proximity in the choice of place, in addition to experience, creativity and well-being.
New Technologies and Sustainability
Thorben Grosser of EventMobi, told us in his lecture “The change of the game in MICE technologies for your event” how technologies have changed the way we see things, either in our personal lives or at work. EventMobi is a web and mobile application that brings together all these values to simplify the experience in planning events, which includes interaction with guests in real time.
Mio is a cute robot, in the style of BB8 Star Wars, who travels the railway stations of Switzerland offering snacks to passengers. This is just one option of what this drone can deliver, since it can be an ally for the brands in their events.
These are examples of technologies that aim to solve the planning and engagement of the audience, combining management and entertaining innovation to give more light to corporate events.
In conclusion, a complete fair, open to new times, with the opportunity to create new contact networks and learn about the new trends of the MICE sector, in a city like Barcelona, which always houses elegance and modernity. We hope to attend the 2018 edition of this important meeting in the world of events.